Documents 9B: "56 Cents," NOW/ERA Referendum Committee, Iowa ERA Coalition, Television Advertisements, 1980. Folder: M.R. Enterprises -- Advertising, Box 6, Iowa ERA Coalition Collection, Iowa Women's Archives, University of Iowa.
Advertising & Public Relations
3001 Grand Avenue
Des Moines, Iowa 50312
Client: NOW/ERA Referendum Committee
Start:October 31, 1980
Stop:November 4, 1980
Commercial No:ERA 80-28 "56 Cents"
Before you vote on Election Day, we want you to know some facts about equal rights for women.
In Iowa, women earn only 56 cents for every dollar earned by men. That's discrimination.
But, opponents of equality are misrepresenting the truth when they talk about what will happen to Iowa with a state equal rights amendment.
Don't be fooled.
Equality of rights means ending economic and legal discrimination against women.
If you believe in equality
Vote on November 4th
Vote Yes on the Iowa Equal Rights Amendment
SCREEN SUPERS: Carolyn Farrell, BVM
Mayor, Dubuque, Iowa
FINAL VISUAL -- CHARACTER GENERATED
The Iowa Equal Rights Amendment: "To ensure that the state shall not deny or restrict the equality of rights under the law on the basis of gender."
VOTE YES FOR EQUALITY
Pd. by IA NOW/ERA Referendum Committee, Shelly Bain, Treas.